My name is RoxAnne and my sole purpose and mission for starting this company is pretty simple: Empower people to optimize their health!

As a lifelong “foodie” and “health nut” I swear I have tried every food product at grocery stores, heath food stores and even online that all proclaim to be “healthy” or “good for you” in some way shape or form.

But in reality, it’s all just a bunch of marketing bull crap trying to sell you a product that is not only NOT healthy, but thats actually BAD for health!

And I’ve HAD ENOUGH! (Can you hear me roar?!)

It’s time to put the power of making healthy food choices back into YOUR hands and take the confusion and hassle out of eating healthy!

Now, what exactly do I mean by “healthy?” Glad you asked! Click on this link to find out!

And now for the “credentials” part in case you think I’m just some crazy health nut who has no clue what I’m actually doing or talking about!

I have a Master’s of Science Degree in Exercise and Sports Nutrition and a Bachelors of Science Degree in Nutrition & Food Science.

I am a Certified Health Coach and have been supporting people on their health journeys for over 3 decades!

I am a self-proclaimed Biohacker and I follow, watch, read and listen to everything “biohacking” related that I can get my hands on! What this means to you is that I am always learning and staying on top of the latest and greatest research, tools, tips and tricks to support optimal well-being.

I am a self-taught Chef who has been creating and reformulating recipes and meals to make them healthier since my very first Easy Bake Oven! No fancy cooking schools or making meals with ingredients no-one has ever heard of before. I focus on making meals that are down home, tired and true, that everybody loves!

And last but not least… I want to give a shout out to a few of the amazing people in my life who inspired this business and encouraged me to share my gifts with the world. I would not be here today without them.

Thank you Nick, Christy, Heidi, Brooke and Lori.